Buyer Intent Data Strategies for 2022 and Beyond
Buyer Intent Data Strategies for 2022 and Beyond Product and market research is an essential step in any buyer's journey. Today, over 90% of buyers research products and services when making purchasing decisions. What if you could be able to reach out to potential...
Optimizing your LinkedIn Profile for Job Search
Critical Steps to Optimize your LinkedIn Profile This year there will be more competition than ever before to secure the best available professional opportunities; it’s vital for job seekers, to utilize all the resources that they have to show their skills and...
Improving Sales Outreach With a Multi-Channel Approach
The sales profession in the 21st Century has gone through a revolution that has enhanced both the salesperson and the customer experience. The Internet has provided the salesperson with multi-channel marketing abilities and it has provided the customer with the...
LinkedIn Lead Generation Best Practices
Top LinkedIn Lead Generation Tactics and Best Practices LinkedIn has become the most popular online platform for professionals in the last decade and has become one of the most powerful tools for B2B sales professionals who know how to utilize it well. Formulating...
Getting Started with B2B Linkedin Lead Generation
While LinkedIn is often times dismissed as just a "Facebook" for business people, it is actually an incredibly powerful tool for lead generation. This is especially true for businesses and freelancers in the B2B realm. Used correctly, LinkedIn can provide enough leads...
Top Cold Email Marketing Tips
There are always some high-value prospects that you have not had a chance to meet and introduce your offers to. For these prospects, you may try cold email marketing to capture their attention and why not? Cold emails can have an open rate as high as more than 45%. So...
Common Cold Email Marketing Mistakes
Although it may still come as a surprise to some, it is reported that one of the original digital marketing channels, email marketing, has a better ROI compared to other promotional channels. On average $1 spent on email marketing yields $44. But that is not to say...
The Top 5 Business to Business Prospecting Techniques
Without prospecting, your company isn't going to be able to bring in new sales and your profits aren't going to increase as they should. One of the most important things you need to do is engage in effective B2B marketing so that you can prospect properly and find new...
Outsourced SDRs: How to Get What you Pay For
Outsourced SDRs can be a risky strategy as all members and functions of your sales team are key to your overall success, but when done correctly you can extend your sales reach exponentially while controlling costs.
Cold Email: 10 Tips to Make Them Stand Out from the Crowd
Sending cold email effectively is an extremely challenging sales and marketing tactic. The following list of the top 10 cold email best practice tips can help you increase campaign performance.
The Key to Being a Customer Centric Organization
Contrary to common belief, the process of becoming a customer centric organization is one that is led by a thorough understanding of your customer’s needs, rather than edicts handed down by Sales and/or Marketing.
Cold Email: How to Write to Optimize Reply Rates
How to Write a Cold Email that Beat Your Best Ever Reply Rate First off, let's clarity, not all cold email is spam. Unlike a common misconception, cold email can be very useful in driving traffic, generating sales and building interaction. To differentiate between...
Tracking Website Sales Leads: How to Implement and Manage by Marketing Channel
You always want to have as much information as possible before making any important decision. For instance, you wouldn’t want to buy a home without first checking the foundation for cracks. Any missing piece of information becomes a potential pitfall that can take you...
B2B Sales Obstacles: What Are the Biggest Ones in B2B Sales?
The sales environment has evolved for business to business sales and has significantly changed and grown into a new direction. Due to this new environment, many B2B sales obstacles are faced, regardless of the industry in which they play. In particular, businesses are...
Buyer Personas: Why Marketers Are Keeping B2B In The Closet
Getting to know your buyer personas or, target consumers, is very important in marketing. In any marketing activity, the first step is knowing who your target consumer is. This is called a buyer persona. Yet many marketers don't use them. Some don't even know what...
Discover Your Audience’s Pain Points and Become a True Authority
Being a true authority and discovering your audience's pain points go hand and hand. You can't have one without the other. You can't be a true authority and not know your audience's pain points. In order to become a true authority with your audience, you have to...
Email List Segmentation: The Most Overlooked Strategy
A great strategy to improve clickthrough rates is email list segmentation. Email marketing segmentation is separating your email list into targeted groups based on criteria that you define. The reason is that everyone on your email list isn’t the same. They have...
Lead Validation in Internet Marketing and Why it is a Critical Component
Anyone who has planned a wedding will tell you there’s a difference between knowing how many invitations were sent and how many guests will attend. Unless those invitations come with a call to RSVP, you’ll never know exactly how many guests you’ll have, and you may...