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Top Cold Email Marketing Tips

There are always some high-value prospects that you have not had a chance to meet and introduce your offers to. For these prospects, you may try cold email marketing to capture their attention and why not? Cold emails can have an open rate as high as more than 45%. So...

Common Cold Email Marketing Mistakes

Although it may still come as a surprise to some, it is reported that one of the original digital marketing channels, email marketing, has a better ROI compared to other promotional channels. On average $1 spent on email marketing yields $44. But that is not to say...

Cold Email: How to Write to Optimize Reply Rates

How to Write a Cold Email that Beat Your Best Ever Reply Rate First off, let's clarity, not all cold email is spam. Unlike a common misconception, cold email can be very useful in driving traffic, generating sales and building interaction. To differentiate between...