by Matt Haag | Mar 30, 2017 | Sales Best Practices
Email append is widely practiced in marketing as a way to enhance the value of subscriber lists. The approach involves typically appending email addresses, but can be expanded to include other such valuable attributes as direct dial phone numbers, to your...
by Matt Haag | Mar 22, 2017 | Sales Best Practices
For a product or service to gain traction, it has to address specific customer pain points. An acute pain makes it easier for sales and marketing professionals to offer a compelling solution. Consumers and B2B buyers appreciate things around them through the prism of...
by Matt Haag | Mar 15, 2017 | Sales Best Practices
Prior to launching a B2B lead gen campaign, its critical that you identify and target the ideal audience. This process is key to building a solid sales and marketing foundation for any business. Random B2B sales targeting can lead to a waste of time and money....
by Matt Haag | Mar 6, 2017 | Sales Automation, Sales Best Practices
As the adoption rates of inbound marketing rise, the importance of a viable lead nurturing campaign becomes more apparent. The majority of leads take a considerable amount of time before they are prepared to make a purchase. This means marketers have to nurture up to...
