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Email Append: What is It and How you Can Benefit from It

Email Append: What is It and How you Can Benefit from It

by Matt Haag | Mar 30, 2017 | Sales Best Practices

Email append is widely practiced in marketing as a way to enhance the value of subscriber lists. The approach involves typically appending email addresses, but can be expanded to include other such valuable attributes as direct dial phone numbers, to your...
Customer Pain Points: How to Identify and Leverage Them

Customer Pain Points: How to Identify and Leverage Them

by Matt Haag | Mar 22, 2017 | Sales Best Practices

For a product or service to gain traction, it has to address specific customer pain points. An acute pain makes it easier for sales and marketing professionals to offer a compelling solution. Consumers and B2B buyers appreciate things around them through the prism of...
How to Effectively Identify your Target Audience

How to Effectively Identify your Target Audience

by Matt Haag | Mar 15, 2017 | Sales Best Practices

Prior to launching a B2B lead gen campaign, its critical that you identify and target the ideal audience. This process is key to building a solid sales and marketing foundation for any business. Random B2B sales targeting can lead to a waste of time and money....
7 Must Haves of Every Successful Lead Nurturing Campaign

7 Must Haves of Every Successful Lead Nurturing Campaign

by Matt Haag | Mar 6, 2017 | Sales Automation, Sales Best Practices

As the adoption rates of inbound marketing rise, the importance of a viable lead nurturing campaign becomes more apparent. The majority of leads take a considerable amount of time before they are prepared to make a purchase. This means marketers have to nurture up to...

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