by Matt Haag | Dec 13, 2017 | Sales Best Practices
When inbound marketing fails to produce adequate leads, B2B companies add SDRs, sales development reps, to their outbound marketing strategy. SDRs focus on outbound prospects. When ecommerce and sales become more data-driven and reliant on analytics, companies like...
by Matt Haag | Sep 11, 2017 | Cold Email
Sending cold email is a challenging sales and marketing tactic. You have neither a solid relationship with your audience nor verbal feedback. Therefore, open and click thru rates will likely be appreciably lower than campaigns to “warm” leads. Although...
by Matt Haag | Aug 14, 2017 | Cold Email
How to Write a Cold Email that Beat Your Best Ever Reply Rate First off, let’s clarity, not all cold email is spam. Unlike a common misconception, cold email can be very useful in driving traffic, generating sales and building interaction. To differentiate...
by Matt Haag | May 25, 2017 | Sales Best Practices
Getting to know your buyer personas or, target consumers, is very important in marketing. In any marketing activity, the first step is knowing who your target consumer is. This is called a buyer persona. Yet many marketers don’t use them. Some don’t even...
by Matt Haag | May 16, 2017 | Sales Best Practices
Being a true authority and discovering your audience’s pain points go hand and hand. You can’t have one without the other. You can’t be a true authority and not know your audience’s pain points. In order to become a true authority with your...
