by Matt Haag | Feb 27, 2019 | Cold Email, Sales Automation, Sales Best Practices
Top LinkedIn Lead Generation Tactics and Best Practices LinkedIn has become the most popular online platform for professionals in the last decade and has become one of the most powerful tools for B2B sales professionals who know how to utilize it well. Formulating...
by | Aug 23, 2018 | Cold Email
There are always some high-value prospects that you have not had a chance to meet and introduce your offers to. For these prospects, you may try cold email marketing to capture their attention and why not? Cold emails can have an open rate as high as more than 45%. So...
by | Aug 9, 2018 | Cold Email
Although it may still come as a surprise to some, it is reported that one of the original digital marketing channels, email marketing, has a better ROI compared to other promotional channels. On average $1 spent on email marketing yields $44. But that is not to say...
by Matt Haag | Sep 11, 2017 | Cold Email
Sending cold email is a challenging sales and marketing tactic. You have neither a solid relationship with your audience nor verbal feedback. Therefore, open and click thru rates will likely be appreciably lower than campaigns to “warm” leads. Although...
by Matt Haag | Aug 14, 2017 | Cold Email
How to Write a Cold Email that Beat Your Best Ever Reply Rate First off, let’s clarity, not all cold email is spam. Unlike a common misconception, cold email can be very useful in driving traffic, generating sales and building interaction. To differentiate...
