8 Ways to Effectively Solve your Customer Pain Points
Every business should focus on customer satisfaction because failing to identify and solve pain points that ail your clients is a recipe for failure. In spite of this, a survey carried out by the Harvard Business Review (HBR) found that trying too much to appease...
5 B2B Sales Trends for 2017 and Beyond
We are already several months into 2017 and while some of the year's trend predictions have not quite lived up to their potential, these 5 B2B sales trends are continuing to soar. Best of all, they won't be coming down anytime soon BIG DATA Thanks to an ever-climbing...
Email Append: What is It and How you Can Benefit from It
Email append is widely practiced in marketing as a way to enhance the value of subscriber lists. The approach involves typically appending email addresses, but can be expanded to include other such valuable attributes as direct dial phone numbers, to your...
Customer Pain Points: How to Identify and Leverage Them
For a product or service to gain traction, it has to address specific customer pain points. An acute pain makes it easier for sales and marketing professionals to offer a compelling solution. Consumers and B2B buyers appreciate things around them through the prism of...
How to Effectively Identify your Target Audience
Prior to launching a B2B lead gen campaign, its critical that you identify and target the ideal audience. This process is key to building a solid sales and marketing foundation for any business. Random B2B sales targeting can lead to a waste of time and money....
7 Must Haves of Every Successful Lead Nurturing Campaign
As the adoption rates of inbound marketing rise, the importance of a viable lead nurturing campaign becomes more apparent. The majority of leads take a considerable amount of time before they are prepared to make a purchase. This means marketers have to nurture up to...
Learn how to Fix Some of the Common Sales Automation Mistakes
In order to remain competitive in a rapidly changing business environment, it is important to use as many new options as available to you when striving to streamline your working processes. Using sales automation in an adequate and efficient manner can be crucial to...
How to Manage Spoiled Millennials
“I’m not happy with my work right now,” I told my manager.“What do you want to be doing?” he asked me.“Creative work that I enjoy. And I want to be making more of an impact,” I said.If you’ve ever managed a millennial you’ve probably had a conversation like this. My...
Goodbye Country Club Sales
Great salespeople when my Dad entered the industry: Aggressive, well polished, masters of phycology and social skills. Great salespeople today: Knowledgeable, subject matter experts tasked at helping their prospects through the buyer’s journey. Stop me if you’ve heard...
How I Built a $5k/mo Side Project in 5 Months (longform post)
Passive income. The 4 hour work week. The dream, as my cousin referred to it recently. As a millennial there are few things that rank as desirable as finding a recurring source of income that doesn’t take much work (or a boss). In April of this year I decided to give...