For those pesky prospects that don’t purchase immediately, they need to be nurtured and educated on the features and benefits of your product.
What is prospect nurturing?
Well, prospect nurturing takes many shapes and forms, but typically it involves offering product and service education with the intention of increasing their confidence in the offering
Drip Email Campaigns
Drip email campaigns work hand in glove with prospect nurturing so that the appropriate, semi-custom message is delivered to your prospects at the appropriate intervals so that your brand remains adequately visible.
As you’re aware, not all prospects are of the same cookie type. Therefore, it likely doesn’t make sense to create a cookie-cutter mentality to your sales and marketing message.
Segment your broad list of prospects into targeted segments so that they can be communicated to most effectively.
What the heck is A/B testing? Well, its typically a gadget for marketers, but why should the marketers have all of the fun?
Our platform offers the capability to test such things as subject lines and message content in parallel so that you can easily determine the effectiveness of each.
So what? Well, of course once you see what’s working better send more of those messages in order to improve conversion.
We all know what this is, right? All of your relevant data on a page with cool charts and graphs so you can easily see what’s working and what’s not along with long-term trends.
The insights that can be gleaned from the dashboard allow you analyze and manage campaign performance so that you can make adjustments and more accurate forecasts.
Social Media Monitoring
Active social media directly integrated into your sales pipeline management tool? Pretty cool, eh?
Easily add to your prospect lists by monitoring social mentions, hashtags, keywords and much more.
As each prospect migrates up or down your sales funnel, and thereby increasing the likelihood of purchasing or not purchasing, their weighted score is affected.
This score then, tied to appropriate sales measures allow you to more effectively allocate your limited resources.
If you can’t measure it, you can’t improve it, right?
Didn’t someone famous once say that?
Well it certainly rings true.
In depth, drill down reporting provides you with the data to continually optimize your campaigns and increase your close rates.
Although our platform is extremely powerful, we are certainly aware that there are other options to manage other components of the funnel.
Therefore, we provide, complete bi-directional integration with all major CRM platforms.
See what our customers say
During a consultation one of our outbound sales experts will review your ideal customer profile, email templates, and sales strategy. Then we’ll offer tips on how to generate more hot opportunities.
– Mike Flores, Vp of Sales at Snapdocs